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10 Black Owned Fitness Brands

10 Black Owned Activewear Brands

No cotton t-shirts or leggings over here!

These black owned fitness brands are lead by women and sell workout clothes that were made for you to actually sweat in. You can look stylish on your next run or gym session or wear these outfits while you’re in the streets (I won’t judge you).

These brands were created with us in mind and have clothes for all shapes and sizes. Their items are made from moisture-wicking material and hug you in all the right places.

This post contains affiliate links which means if you click and buy I will make a commission. See my full policy for details.

Run for the Culture

Shameless plug here. But let’s be real, this blog is my business.

There are so many things that I have in store for Run for the Culture but I can’t get there without the support of my readers.

As Kate Doster mentioned in her blog post, you can support me and other black creators simply by using our affiliate links for stores you already shop at.

For example, I have an affiliate link for Amazon and Old Navy. So anytime you shop using my link, I may receive a small commission at no cost to you. Even if you don’t buy the item I suggest, anything you buy using my link may help me earn a commission.

Here is my Amazon link and my Old Navy link.

Add it to your favorites so anytime you’re shopping, you can shop through my link.

Naturally Toned


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Naturally Toned’s mission is to “inspire, encourage, and promote a naturally healthy lifestyle.”

This black owned brand has activewear for men and women. And they sell super cute bottle shakers and gym bags.

I personally own a few of their items and I definitely recommend to size up if you’re in between sizes.

Pro Tip: If an item you want is out of stock, sign up for email alerts so you’ll be the first to know when its back!

Save Your Coins: Use Code “BJanae15” to save 15%!!

Tutu Fit Apparel


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Tutu Fit Apparel launched its first line of clothing on Juneteenth (June 19) of this year.

The creator, Natasha, is a fitness influencer and former fitness brand ambassador so she knows a thing or two about style.

I purchased the blue outfit (pictured) and I am in LOVE. The material is super soft, lightweight, and the prices are very affordable.

She will be launching shorts soon so subscribe or follow them on Instagram to stay updated.

Pro Tip: If you’re in between sizes in the legging, size down. The material is so stretchy you can probably get away with a smaller size.

Body by Penelope


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Listen… if you’re trying to save some coins, this is the brand that you need to shop with.

And if you’re looking for black owned resistance bands for your next glute session, Body by Penelope has got your back!

BodyxPenelope is a fairly new brand that launched earlier this year. Her mission is to “make every woman feel confident, comfortable, and secure in her body while crushing her goals.”

Pro Tip: Follow BodyxPenelope to get updated on when she is restocking items



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“Squat proof activewear designed for women with curves.”

Do I need to say anything else?

Their items are pretty limited right now but be sure to sign up for alerts and follow them on social media so you’ll be the first to know when they have new merchandise.

Body NV


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If you’re trying to work out and look like a snack at the same time… then this is the brand for you.

They are very popular and their items sell out pretty quick so I highly suggest you follow them on social media and sign up for email alerts.

One great thing about them is that they always offer FREE shipping to U.S. customers.



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The sisters behind this inclusive brand are all about “inspiring physical activity, promoting confidence, and building self-esteem.”

Need a little motivation? Their Instagram page provides Wednesday workouts to get your heart pumping.

Saint Lyon


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This Black owned clothing brand is based out of Canada.

If you’re looking for a great seamless gym shart dupe, they have a great collection and a few maternity outfits.

What’s great about Saint Lyon is that with every purchase you make, they donate to a charity of your choosing!

Bonus: They’re launching a new collection on August 7, 2020, so stay tuned!

Ju’nae Fit


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Another stylish brand if you’re trying to find bae at the gym.

Their items are pretty affordable and they also have resistance bands and other items for your next workout.

They sell out super quick so patience is key. I personally need their blueberry collection in my life.



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Pronounced SOUL-GEE.

They are another great brand to check out if you’re trying to save money.

This black owned brand also has fitness apparel for men and women and offers free shipping in the U.S.

Zoezi Sport


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Pronounced ZO-EH-ZEE. Which means exercise in Swahili.

This Kenya born, California based black owned brand has activewear for men and women. They also have a lot of other great items such as joggers, swimsuits, and jumpsuits.

Final Thoughts On Black Owned Fitness Apparel Brands

These Black women are changing the fitness industry with their stylish, colorful, and affordable clothing. They have so many different choices available to suit any activity level.

I highly recommend following all of them on social media so you can always stay up to date on the latest sales, restocks, and more.

Are you looking for more black fitness brands to support? Visit Travel Noire’s post.

Do you know of any other Black Owned health and fitness brands?

Let me know in the comments!

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10 Black Owned Activewear Brands

black woman in gym clothes

3 thoughts on “10 Black Owned Fitness Brands”

  1. Love these post and these clothes! So many great options! Thanks for also sharing their social accounts so i can follow them!

  2. These are some amazing Fitness brands. I love the aesthetic of every clothes I see. I will go and follow them on Instagram. Thank you for sharing we have to support our brothers and sisters

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